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Knock-knock… As a marketing agency, you’ve been there. A new potential client circulates an RFP (Request for Proposal) asking for help.  They’ve been reading about the benefits of switching to a content-based marketing strategy, and are asking for your advice and expertise. And for a proposal.  Tomorrow. The reality is that, behind the RFP, they’re… Continue reading 4 PROVEN TECHNIQUES TO USING SOCIAL MEDIA ANALYTICS TO CONVERT SKEPTICS INTO CLIENTS

[NOTE: This is part 1 of a multi-part series. You can see Part 2 here.] Every marketer’s ultimate goal is plain enough: Prompt a potential customer or client to an open, a click, or a step down the sales funnel. You must push using content marketing with quality content. Or you must pull using lead nurturing.… Continue reading PART 1: DISCOVERING TOPIC INFLUENCE, AND WHY IT MATTERS

[NOTE: This is Part 2 of a multi-part series.  Read Part 1 HERE] It was an easy first step that happened a few years back. “Show me the top-25 most influential people in <whatever>.” The lists proliferated.  They were considered important. And controversial. And they got a lot of clicks.  We liked these lists because someone had taken the time to wade through… Continue reading PART 2: DISCOVERING TOPIC INFLUENCE, AND WHY IT MATTERS