Category: Content-Marketing

At the time I didn’t know I was learning a life lesson about engagement, influence and relationships. Looking back on an encounter 20 some years ago, I find myself asking, what is the value of digital influence and online engagements? There are some hard metrics that answer this question… Snoop Dogg (6.3 million followers) is in the… Continue reading The Lesson I Learned About Digital Influence From Ken Olson

I Don’t Get It #1 The Content Marketing Game I’ve written before on the demise of SEO. I’ve also written about the increasing importance of content marketing in getting found and building authority – two key factors in generating leads online. For me, this infographic did a great job capturing the rules of the content… Continue reading The Infographics Craze

SEO is dead! Well, not quite.   But a leading industry expert back in March 2012 that the era of being able to trick search engines was about to end. While this comment lead to an immediate backlash from SEO professionals, it seems he’s right – Google released the Penguin update to their Panda algorithm in April, which… Continue reading SEO Is Dead, How Do You Promote Great Content?

Knock-knock… As a marketing agency, you’ve been there. A new potential client circulates an RFP (Request for Proposal) asking for help.  They’ve been reading about the benefits of switching to a content-based marketing strategy, and are asking for your advice and expertise. And for a proposal.  Tomorrow. The reality is that, behind the RFP, they’re… Continue reading 4 PROVEN TECHNIQUES TO USING SOCIAL MEDIA ANALYTICS TO CONVERT SKEPTICS INTO CLIENTS

[NOTE: This is part 1 of a multi-part series. You can see Part 2 here.] Every marketer’s ultimate goal is plain enough: Prompt a potential customer or client to an open, a click, or a step down the sales funnel. You must push using content marketing with quality content. Or you must pull using lead nurturing.… Continue reading PART 1: DISCOVERING TOPIC INFLUENCE, AND WHY IT MATTERS

[NOTE: This is Part 2 of a multi-part series.  Read Part 1 HERE] It was an easy first step that happened a few years back. “Show me the top-25 most influential people in <whatever>.” The lists proliferated.  They were considered important. And controversial. And they got a lot of clicks.  We liked these lists because someone had taken the time to wade through… Continue reading PART 2: DISCOVERING TOPIC INFLUENCE, AND WHY IT MATTERS